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Motor Ombudsman study finds that AI would steer nearly one in five drivers when choosing their next car

7th October 2025

The Motor Ombudsman tells us: (Images and all words from The Motor Ombudsman). A Motor Ombudsman poll has found that close to a fifth (18%) of drivers would seek recommendations from an AI tool when choosing their next car Prospective electric vehicle (EV) buyers have emerged as the most inclined to consult this ‘virtual assistant’ ahead of making a purchase (27%) Just under … [Read more...]

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Contributors

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Our well-respected contributors live and breathe motor cars; aren’t we lucky?

Contributors to the site include talented, highly-respected people (so they tell me) on the hallowed membership list of the Guild of Motoring Writers, and from the similarly well thought-of Western Group of Motoring Writers. In addition there are valued contributions from other knowledgeable and capable motoring writers who have something useful to say about all aspects of driving and running vehicles in the 21st Century. All of our team are passionate about motor cars!


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