• New Cars
    • First Impressions
    • Road Tests
  • Classics
    • Classic Profiles
    • Classic Driving Impressions
    • Classics Information
    • Events and Days Out
  • Motoring For Fun
  • News & Views
  • Bookshelf
  • Technical
    • Grumpy Old Mechanic
    • Kim’s Tips
  • Features
    • Visits
    • Track Days
  • Contributors
    • About our contributors
    • Kim Henson
    • Chris Adamson
    • Kieron Fennelly
    • Ant Henson
    • Rachel Henson
    • David Miles
    • Gerald Morgan
    • Dave Moss
    • Dave Randle
    • Robin Roberts
    • Tom Scanlan
    • Glen Smale
    • Jeremy Walton
    • Keith Ward
    • John Price Williams
  • More…
    • About Wheels Alive
    • Tips for using this website
    • Useful Links

Wheels Alive

Old cars, new cars, borrowed cars & blue cars. If it steers it's here!

Old cars, new cars, borrowed cars & blue cars. If it steers it's here!

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.

To find out more, including how to control cookies, see here: Cookie Policy

New chapter of Bridgestone partnership with Volkswagen

21st February 2019

Bridgestone and VW work together on motor sport and electric vehicles…

A long-term partner for a new challenge: Bridgestone Potenza tyres will provide the optimum performance when the Volkswagen ID. R aims to beat the lap record for electro-vehicles on the Nürburgring-Nordschleife in summer 2019. Having worked together for a long-time creating equipment for production vehicles, the German automotive brand and the largest tyre manufacturer in the world will now expand their partnership into the world of motorsport. The ID. R is the racing forerunner to the new ID. product family – Volkswagen’s wide range of purely electric vehicles to be launched from 2020.

“We are really looking forward to working together with Bridgestone in motorsport for the first time,” says Sven Smeets, Volkswagen Motorsport Director. “In attempting to crack the e-record on the Nordschleife, we want to underline the enormous performance potential of electric drive,” explains Smeets. Volkswagen has already set a new all-time record in with the ID. R at the famous hill-climb at Pikes Peak (USA) in 2018.

At the moment, Bridgestone and Volkswagen already enjoy a partnership in the manufacture and development of original equipment for production vehicles. “Both brands have a real focus on future technology and innovation,” says Mark Tejedor, Vice President Original Equipment at Bridgestone EMEA (standing for ‘Europe, Middle East and Africa’). “We have utilised our expertise in motorsport and electro-mobility to develop Potenza sports tyres that are specially adapted to the demands of an electric race car. The tyres deliver the confidence and the performance to help Volkswagen Motorsport break new lap time records.”

Current record: Under seven minutes over nearly 21 kilometres.

At 20.832 kilometres, with 73 corners and an elevation change between the highest and lowest sectors of around 300 meters, the Nordschleife at the Nürburgring is one of the most challenging racetracks in the world, with former Formula 1 world champion Jackie Stewart coining the track in the Eifel “Green Hell”. The current lap record for a purely electric- powered vehicle stands at 6m 45.900s, held by Briton Peter Dumbreck (NIO EP9).

Save Post as PDF

Categories: News & Views Tags: Tyres

Tip: For improved search accuracy, enclose search terms for multiple words in quotation marks. For example:
"Land Rover".

Advertise with us

Recent Posts

EV ‘clocking’

Suzuki Swift Hybrid in the spotlight again, for best fuel efficiency

British Motor Museum to receive new funding to improve accessibility to arts and culture

The Motor Ombudsman spotlights exceptional customer service in their 2026 Star Awards

Beaulieu Spring Autojumble 2026 – 16th and 17th May

The Highway Code – 95 years of safety on Britain’s roads.

Intermotor Group unveils Team GB ice hockey warm-up jerseys in support of prostate cancer charity

Brooklands Grand Prix Centenary celebration revives the start of Motor Sport magazine

Contributors

contributors

Our well-respected contributors live and breathe motor cars; aren’t we lucky?

Contributors to the site include talented, highly-respected people (so they tell me) on the hallowed membership list of the Guild of Motoring Writers, and from the similarly well thought-of Western Group of Motoring Writers. In addition there are valued contributions from other knowledgeable and capable motoring writers who have something useful to say about all aspects of driving and running vehicles in the 21st Century. All of our team are passionate about motor cars!


Read about our contributors  ››

Tags

First Impressions PHEV Estate car 4x4 five door hatchback hatchback crossover Tyres MPV Beaulieu road test estate Seven seater SUV City car British Motor Museum large SUV National Motor Museum The Motor Ombudsman SUV Kia Hybrid luxury SUV all-electric Suzuki saloon plug-in hybrid EV Compact SUV Electric Coupé

All Tags ››

Like us on Facebook

Like us on Facebook

Wheels Alive Social

  • E-mail
  • Facebook
  • RSS
  • Twitter

Please share our website

Contact us

We welcome your questions, comments and feedback. Please click here to contact us.

Advertising Opportunities

Please contact us if you would like to discuss advertising opportunities on Wheels Alive.

Copyright © 2026 Kim Henson, Wheels Alive