• New Cars
    • First Impressions
    • Road Tests
  • Classics
    • Classic Profiles
    • Classic Driving Impressions
    • Classics Information
    • Events and Days Out
  • Motoring For Fun
  • News & Views
  • Bookshelf
  • Technical
    • Grumpy Old Mechanic
    • Kim’s Tips
  • Features
    • Visits
    • Track Days
  • Contributors
    • About our contributors
    • Kim Henson
    • Chris Adamson
    • Kieron Fennelly
    • Ant Henson
    • Rachel Henson
    • David Miles
    • Gerald Morgan
    • Dave Moss
    • Dave Randle
    • Robin Roberts
    • Tom Scanlan
    • Glen Smale
    • Jeremy Walton
    • Keith Ward
    • John Price Williams
  • More…
    • About Wheels Alive
    • Tips for using this website
    • Useful Links

Wheels Alive

Old cars, new cars, borrowed cars & blue cars. If it steers it's here!

Old cars, new cars, borrowed cars & blue cars. If it steers it's here!

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.

To find out more, including how to control cookies, see here: Cookie Policy

New chapter of Bridgestone partnership with Volkswagen

21st February 2019

Bridgestone and VW work together on motor sport and electric vehicles…

A long-term partner for a new challenge: Bridgestone Potenza tyres will provide the optimum performance when the Volkswagen ID. R aims to beat the lap record for electro-vehicles on the Nürburgring-Nordschleife in summer 2019. Having worked together for a long-time creating equipment for production vehicles, the German automotive brand and the largest tyre manufacturer in the world will now expand their partnership into the world of motorsport. The ID. R is the racing forerunner to the new ID. product family – Volkswagen’s wide range of purely electric vehicles to be launched from 2020.

“We are really looking forward to working together with Bridgestone in motorsport for the first time,” says Sven Smeets, Volkswagen Motorsport Director. “In attempting to crack the e-record on the Nordschleife, we want to underline the enormous performance potential of electric drive,” explains Smeets. Volkswagen has already set a new all-time record in with the ID. R at the famous hill-climb at Pikes Peak (USA) in 2018.

At the moment, Bridgestone and Volkswagen already enjoy a partnership in the manufacture and development of original equipment for production vehicles. “Both brands have a real focus on future technology and innovation,” says Mark Tejedor, Vice President Original Equipment at Bridgestone EMEA (standing for ‘Europe, Middle East and Africa’). “We have utilised our expertise in motorsport and electro-mobility to develop Potenza sports tyres that are specially adapted to the demands of an electric race car. The tyres deliver the confidence and the performance to help Volkswagen Motorsport break new lap time records.”

Current record: Under seven minutes over nearly 21 kilometres.

At 20.832 kilometres, with 73 corners and an elevation change between the highest and lowest sectors of around 300 meters, the Nordschleife at the Nürburgring is one of the most challenging racetracks in the world, with former Formula 1 world champion Jackie Stewart coining the track in the Eifel “Green Hell”. The current lap record for a purely electric- powered vehicle stands at 6m 45.900s, held by Briton Peter Dumbreck (NIO EP9).

Save Post as PDF

Share this:

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on Tumblr (Opens in new window) Tumblr
  • Click to email a link to a friend (Opens in new window) Email

Like this:

Like Loading...

Categories: News & Views Tags: Tyres

Tip: For improved search accuracy, enclose search terms for multiple words in quotation marks. For example:
"Land Rover".

Advertise with us

Recent Posts

New bigger six-car stand for Standard Motor Club at Stoneleigh

Beaulieu this October half-term (and last chance to see Disney and Pixar’s Cars 20th Anniversary Display there)

Ford Transit is Britain’s Most-Stolen Van… Again!

New Kia-based camper van attracts much interest

Work starts on Alice’s Christmas Wonderland festive experience at Beaulieu

Nissan announces a new hybrid model for Europe, set to be produced in Sunderland

Tips for driving in the rain from Davanti Tyres

A grand day out at Beaulieu International Autojumble 2026

Contributors

contributors

Our well-respected contributors live and breathe motor cars; aren’t we lucky?

Contributors to the site include talented, highly-respected people (so they tell me) on the hallowed membership list of the Guild of Motoring Writers, and from the similarly well thought-of Western Group of Motoring Writers. In addition there are valued contributions from other knowledgeable and capable motoring writers who have something useful to say about all aspects of driving and running vehicles in the 21st Century. All of our team are passionate about motor cars!


Read about our contributors  ››

Tags

Beaulieu SUV Electric Hybrid plug-in hybrid First Impressions EV Compact SUV Estate car saloon crossover Kia Coupé PHEV luxury SUV City car all-electric Tyres five door hatchback MPV estate large SUV Seven seater SUV The Motor Ombudsman National Motor Museum 4x4 road test hatchback Suzuki British Motor Museum

All Tags ››

Like us on Facebook

Like us on Facebook

Wheels Alive Social

  • E-mail
  • Facebook
  • RSS
  • Twitter

Please share our website

Contact us

We welcome your questions, comments and feedback. Please click here to contact us.

Advertising Opportunities

Please contact us if you would like to discuss advertising opportunities on Wheels Alive.

Copyright © 2026 Kim Henson, Wheels Alive

%d