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National Motor Museum invites 1970s classics and their owners to help celebrate 50 years of the Museum

6th May 2022

Opening of National Motor Museum 1972. Lord Montagu with Prince Michael of Kent and Montagu family in Daimler.

50 years on from the opening of the National Motor Museum at Beaulieu, owners of 1970s cars are being invited to join in the celebrations…

They tell us:

Beaulieu is inviting owners of Seventies classics to join a party to celebrate the 50th anniversary of the National Motor Museum. If your pride and joy is the glamorous Ford Cortina Mk III of its day, popular Escort or Mini, or even a Bond-style Lotus Esprit or Aston Martin Vantage – all are welcome to come to the 1970s Classic Car Drive-In Day on Sunday 3rd July.

Even better… Owners of cars registered in 1972 – when the National Motor Museum first opened – can celebrate the 50th birthday of their car by coming to the event for free. You could even dress for the occasion, by digging out your platforms, jumpsuits and flares.

A golden paddock of classic cars will also show some of the vehicles which were at the original  opening in 1972 – when they joined a celebratory cavalcade after the museum was opened by Edward, Lord Montagu and HRH The Duke of Kent. If your car was part of the original opening, Beaulieu would like to hear from you – just get in touch to arrange to join the display.

Opening of National Motor Museum 1972. Cavalcade.
Opening of National Motor Museum 1972. Cavalcade. Michael Ware in passenger seat of 1899 Daimler.

At July’s anniversary event, Lord Montagu’s Award will be presented to his favourite car of the show and The Carousels will play hits from the Seventies to entertain guests. If you don’t have a classic, just come in on foot as a visitor to Beaulieu to join the celebrations.

National Motor Museum Trust Chief Executive Jon Murden said: “This is a landmark anniversary and we want classic car owners to help us celebrate. You may own a Hillman Avenger or Morris Marina, or even a Porsche 911 Carrera – we would like owners of everyday cars from the Seventies to come, as well as those with more eye-catching models. We will be proud to display some historic vehicles from the original launch, half a century ago.”

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In celebration of the 50th anniversary, the National Motor Museum Trust is curating an exhibition to tell The Story of Motoring in 50 Objects – and event-goers will be the first to discover what has made the final selection when it opens to visitors on July 3rd.

The 50 objects are being chosen from the most historically important vehicles, motoring artefacts, film footage, images, documents and books from the National Motor Museum’s archives. From record-breaking racing cars to crash test dummies, Edwardian motoring costumes to Mod parkas, Shell postcards to road signs, factory footage to motoring inventions . . . all are in the melting pot as the final choices are being made.

Dr Murden added: “From illustrating motoring’s technology and progress, its achievement and endeavour, to transforming leisure activities and inspiring art, our final selection will be an exciting and important one to make.”

Visitors will be able to use the Smartify app to scan the objects in the exhibition and uncover additional content and stories from the museum’s collections.

National Motor Museum Trust Chief Executive Jon Murden, with a Ford Capri that would have been a new car in 1972.

For 1970s Classic Car Drive-In Day tickets and more information, see www.beaulieu.co.uk/day-events/1970s-classic-car-drive-in-day/

To apply for free entry with your 1972 vehicle complete and return this online booking form

See highlights of the 50 objects selection and join the conversation with #50objects on Twitter @Beaulieu_Hants, Facebook at /nationalmotormuseum or Instagram @national_motor_museum

About the National Motor Museum

  • The National Motor Museum is an Accredited Museum and all of its collections have been designated by Arts Council England as being of national and international importance. Inspiration for the museum came from motoring pioneer and transport visionary John 2nd Baron Montagu. His son Edward, Lord Montagu first displayed five cars in the entrance hall of Palace Hall as a tribute to his father, before opening the museum on July 4th, 1972. Together, their legacy resulted in the foundation of the first permanent national motor museum in the world. Edward’s son Ralph is the current Lord Montagu.

 

  • From July 3rd, explore The Story of Motoring in 50 Objects in the National Motor Museum as part of a marvellous day out to Beaulieu that all the family will enjoy together. See the World of Top Gear, On Screen Cars and ride on a ‘skytrain’ monorail. Have big fun in Little Beaulieu’s adventure play area, experience life ‘upstairs and downstairs’ in Palace House, walk in the footsteps of monks at Beaulieu Abbey, find out about special agents in the Secret Army Exhibition and saunter through the beautiful grounds and gardens – all in one ticket to Beaulieu. For tickets and details see beaulieu.co.uk or call 01590 612345.
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