• New Cars
    • First Impressions
    • Road Tests
  • Classics
    • Classic Profiles
    • Classic Driving Impressions
    • Classics Information
    • Events and Days Out
  • Motoring For Fun
  • News & Views
  • Bookshelf
  • Technical
    • Grumpy Old Mechanic
    • Kim’s Tips
  • Features
    • Visits
    • Track Days
  • Contributors
    • About our contributors
    • Kim Henson
    • Chris Adamson
    • Kieron Fennelly
    • Ant Henson
    • Rachel Henson
    • David Miles
    • Gerald Morgan
    • Dave Moss
    • Dave Randle
    • Robin Roberts
    • Tom Scanlan
    • Glen Smale
    • Jeremy Walton
    • Keith Ward
    • John Price Williams
  • More…
    • About Wheels Alive
    • Tips for using this website
    • Useful Links

Wheels Alive

Old cars, new cars, borrowed cars & blue cars. If it steers it's here!

Old cars, new cars, borrowed cars & blue cars. If it steers it's here!

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

National Motor Museum launches campaign to run the Sunbeam 1,000hp record breaker at Daytona (again!)

28th March 2023

Major Henry Seagrave with the Sunbeam 1,000 hp record breaker.

A campaign by The National Motor Museum to run ‘The Slug’ again at Daytona…

They tell us:

(All words and images from Beaulieu).

The National Motor Museum will launch the Sunbeam 1000hp Restoration Campaign on the anniversary of Major Henry Segrave’s Land Speed Record on March 29, to enable its colossal V12 aero engines to run again.

Working together with Hampshire-based Brookspeed Automotive, the campaign aims to raise £300k to complete the restoration and take affectionately nicknamed ‘The Slug’ back to Daytona Beach in Florida for the 100th anniversary of the record-breaking run, in 2027.

Internal workings of the Sunbeam.

Expert restoration work will be carried out in front of visitors in the National Motor Museum and documented throughout the process with filming and blogs. Opportunities will be offered for schools, colleges and universities to get involved with STEM workshops and activities.

To help raise the profile of the vehicle’s centenary celebrations and the museum’s fundraising campaign – through individual donations and corporate sponsorship – it is intended that the Sunbeam will go on show at motoring events throughout the UK and Europe, as well as tour motoring museums across America.

The National Motor Museum’s Head of Development Michelle Kirwan said: “This is a wonderfully exciting opportunity to raise the funds necessary to breathe new life into the two aero engines and enable the Sunbeam to run again.

To be able to take this iconic car back to Daytona, where world Land Speed Record history was made, would be incredible – especially in the centenary year. We are grateful for Brookspeed Automotive’s support with this campaign and look forward to working together to achieve the ultimate goal of such an historic run, which will capture the imagination of motoring enthusiasts around the world.”

The Sunbeam’s two 22.5 litre engines, which each produced 435 bhp, have not run for over half a century after corrosion attacked internal workings. With painstaking rebuilding, using specialist knowledge and bespoke parts, National Motor Museum engineers will recapture the sounds, sights and smells of this ground-breaking machine and help to preserve it for future generations.

Designed and built solely to break the 200 mph barrier, this immensely powerful machine was once the fastest car in the world. In 1927, as many as 30,000 spectators gathered in the sand dunes at Daytona to watch Major Segrave set a new world record by driving the car at an average speed of 203.79 mph. Strong winds on the first outward run caused the car to skid violently, forcing him to drive into the sea to slow down, but he was still able to make the return journey and set the new record. For footage of the Sunbeam’s record-breaking runs, go to Beaulieu’s YouTube channel at www.youtube.com/user/MotorMuseum

This remarkable achievement was due in no small part to the Sunbeam’s two engines. To generate enough power to reach such high speeds, two Sunbeam Matabele V12 aero engines were chosen for the bespoke design by Sunbeam Chief Engineer Louis Coatalen, with the driver’s cockpit positioned between the front and rear engines. The total weight of this massive car was well over 3 tons, while its unique streamlined bodywork earned it the nickname ‘The Slug’.

At Sunbeam’s Wolverhampton factory before the car was shipped to Daytona.
Tyre checks being carried out…

The Sunbeam went on display at Beaulieu in 1958 on loan, before being secured for public display by Edward, Lord Montagu in 1970. It now sits proudly at the heart of the National Motor Museum’s For Britain and For The Hell Of It display, alongside fellow world Land Speed Record breakers Sunbeam 350hp, Golden Arrow and Bluebird CN7.

In Beaulieu’s grounds, the car as it looks today.
National Motor Museum Senior Engineer Ian Stanfield (right) with a Sunbeam carburettor.

National Motor Museum Senior Engineer Ian Stanfield has started work to strip down the rear engine of the Sunbeam, to discover the true extent of corrosion damage – but funds are now needed to turn back the clock and complete the full restoration project.

If you can help to support the Sunbeam 1000hp Restoration Campaign, please get in touch by emailing michelle.kirwan@beaulieu.co.uk

Major Henry Segrave with the Sunbeam 1,000 hp record breaker.
The first car to exceed a record-breaking run at over 200 mph.
Save Post as PDF

Categories: Classics Information, Events and Days Out, News & Views, Visits Tags: Beaulieu, National Motor Museum, Sunbeam 1000hp

Tip: For improved search accuracy, enclose search terms for multiple words in quotation marks. For example:
"Land Rover".

Advertise with us

Recent Posts

McLaren M23 joins Icons of F1 display at Beaulieu

British Motor Museum will host the ‘Great British Model Railway Show’ on 25th/26th October 2025

Leapmotor gains accreditation to The Motor Ombudsman’s New Car Code

Preview rally at John O’Groats at the weekend in advance of the UK start of the Monte Historique/Classique Rally in January 2026

Lexus LM 350h Standard 2WD – Road Test

British Motor Museum shortlisted for the 2026 West Midlands Tourism Awards

1,000 Mile Trial Survivor Honoured in Special Commemorative Artwork

Skywell UK gains accreditation to The Motor Ombudsman’s New Car Code

Contributors

contributors

Our well-respected contributors live and breathe motor cars; aren’t we lucky?

Contributors to the site include talented, highly-respected people (so they tell me) on the hallowed membership list of the Guild of Motoring Writers, and from the similarly well thought-of Western Group of Motoring Writers. In addition there are valued contributions from other knowledgeable and capable motoring writers who have something useful to say about all aspects of driving and running vehicles in the 21st Century. All of our team are passionate about motor cars!


Read about our contributors  ››

Tags

road test Compact SUV hatchback SUV Kia Coupé large SUV EV Tyres The Motor Ombudsman British Motor Museum luxury SUV Suzuki plug-in hybrid saloon Seven seater SUV all-electric Beaulieu estate five door hatchback National Motor Museum Estate car MPV crossover PHEV 4x4 Electric City car Hybrid First Impressions

All Tags ››

Like us on Facebook

Like us on Facebook

Wheels Alive Social

  • E-mail
  • Facebook
  • RSS
  • Twitter

Please share our website

Contact us

We welcome your questions, comments and feedback. Please click here to contact us.

Advertising Opportunities

Please contact us if you would like to discuss advertising opportunities on Wheels Alive.

Copyright © 2025 Kim Henson, Wheels Alive