A recent Motor Ombudsman survey has shown that car buyers in the U.K. prefer manual transmission…
They tell us:
(All words and image from The Motor Ombudsman).
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London, 05 September 2023: As the new “73” vehicle registration arrives in England, Scotland and Wales, a YouGov poll of 1,755 UK driving licence holders commissioned by The Motor Ombudsman has revealed that just over half (53%) of motorists would opt for a manual gearbox if they were to buy a new car within the next 12 months. The remainder, a slightly lower proportion at 47%, showing a near-even split in opinion, said they would prefer to purchase an automatic model – now synonymous with electric vehicles (EVs) and hybrids. Out of the 934 individuals in the research who stated a preference for driving with a traditional stick shift, the most cited reason for manual having the upper hand over automatic by nearly three-quarters (72%) of these respondents, was because this was how they learned to drive. This has thereby possibly made them more hesitant to make the shift to a gearbox that does everything for them, or to try technology that they may have not experienced before. Over a third (39%) of manual fans also stated that being in control of their own gear shifts can offer a greater level of driving enjoyment for the “purists” than an auto box, especially in a high performance car, and that this type of transmission makes it easier to change gears in anticipation of the volume of traffic ahead (34%). Furthermore, for nearly one in three people (28%), price would also sway respondents to go manual, as models can be sometimes be cheaper than those with an automatic gearbox. For the 47% of people who stated that they would like to to buy a new automatic car in the coming year with a transmission where gear ratios are already pre-determined, the majority i.e. close to two-thirds of respondents in this group (62%), explained that the primary benefit of an automatic over a manual was that it can be less tiring to drive a vehicle of this kind, especially in urban areas or when in stop-start traffic. Similarly, 37% of people said that, without the need to change gears themselves, they can concentrate more on the road ahead without having to worry about shifting up or down the gearbox, avoid the risk of stalling and riding the clutch (32%), and keep both hands on the steering wheel (21%), thereby promoting a greater feeling of safety. In addition, for respondents who would opt for an automatic gearbox for a new car, this would be influenced by the fact that that their next purchase would likely be an EV (26%), where models are only sold with this type of transmission. This percentage rises to 34% amongst Generation Z i.e. 18- to 24- year-olds, and to 35% for those aged between 35 to 44, encompassing Millennials and Generation X. |
To view the franchise dealerships and independent car retailers that are accredited to The Motor Ombudsman’s Vehicle Sales Code, visit The Motor Ombudsman’s Garage Finder at www.TheMotorOmbudsman.org/garage-finder. |
About the YouGov survey data
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,057 adults, of which 1,755 had a full or provisional UK driving licence. Fieldwork was undertaken between 4th – 7th August 2023. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).