• New Cars
    • First Impressions
    • Road Tests
  • Classics
    • Classic Profiles
    • Classic Driving Impressions
    • Classics Information
    • Events and Days Out
  • Motoring For Fun
  • News & Views
  • Bookshelf
  • Technical
    • Grumpy Old Mechanic
    • Kim’s Tips
  • Features
    • Visits
    • Track Days
  • Contributors
    • About our contributors
    • Kim Henson
    • Chris Adamson
    • Kieron Fennelly
    • Ant Henson
    • Rachel Henson
    • David Miles
    • Gerald Morgan
    • Dave Moss
    • Dave Randle
    • Robin Roberts
    • Tom Scanlan
    • Glen Smale
    • Jeremy Walton
    • Keith Ward
    • John Price Williams
  • More…
    • About Wheels Alive
    • Tips for using this website
    • Useful Links

Wheels Alive

Old cars, new cars, borrowed cars & blue cars. If it steers it's here!

Old cars, new cars, borrowed cars & blue cars. If it steers it's here!

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

Bridgestone working towards more sustainable rubber supplies

20th February 2018

Bridgestone Collaborating with NRgene on Guayule Research.

Collaboration will sequence and assemble guayule genomes…

Bridgestone Americas (Bridgestone) and NRGene, a genomic big data solutions company, are collaborating on research efforts to enhance the company’s U.S. alternative domestic natural rubber breeding program. They will be working in tandem to sequence and assemble multiple genomes of guayule, a rubber-producing plant indigenous to the hot, dry environments of the Southwestern United States and North Central Mexico, to develop new, high-yielding varieties. The first-ever, two guayule genomes have already been sequenced and completely assembled and a physical and genetic map are being developed which will provide a high level of accuracy and efficiency for breeding improvement.

“We are looking forward to utilizing NRGene’s capabilities and experience in agricultural genome analytics to move our guayule breeding program to a new level that will ultimately benefit our customers and society,” said Nizar Trigui, chief technology officer, Bridgestone Americas. “This will quickly bring the most advanced molecular breeding capabilities previously found only in advanced row crops to guayule, an undomesticated species.”

NRGene’s DeNovoMAGICTM 3.0 will develop high-quality, comprehensive genome assemblies of multiple varieties of guayule to uncover and utilize the genetic variation in the species. The genome assemblies also will open the potential to accelerate genetic gains by reducing the time for selection cycles of important traits including overall rubber yield. The system can be used to impute sequence level information from molecular marker data to design the most efficient markers associated with rubber yield traits and traits that protect the plant from stresses and diseases.

Bridgestone is committed to developing a sustainable guayule natural rubber industry in North America for tyre production. The firm has a team of scientists working to improve productivity of the crop though breeding and genetics, agronomy, and working with growers.

NRGene is a genomic big data company developing cutting-edge software and algorithms to reveal the complexity and diversity of crop plants, animals and aquatic organisms for supporting the most advanced and sophisticated breeding programs. NRGene tools have already been employed by some of the leading seed companies worldwide as well as the most influential research teams in academia.

“Rubber is critical to every aspect of our lives, from tires to medical devices,” says Dr. Gil Ronen, CEO of NRGene. “Sustainable use of our natural resources is always a key concern, so this represents a major step forward. With more insights into guayule, Bridgestone will be able to increase rubber yields while reducing the resource requirements.”

The company also adds… ‘Bridgestone Group’s global corporate social responsibility commitment, “Our Way to Serve,” reflects the company’s longstanding philosophy of Serving Society with Superior Quality and its recognition that the best companies not only perform for their stakeholders, but also contribute to a better world. Guided by “Our Way to Serve,” Bridgestone recently announced a new Global Sustainable Procurement Policy to help identify and evaluate qualified suppliers, promote best practices and serve as a communication and improvement tool for the industry. The policy applies to all suppliers and all purchased materials and services, including natural rubber, and aligns with Bridgestone’s goal of using 100 percent sustainable materials by 2050’.

Save Post as PDF

Categories: News & Views

Tip: For improved search accuracy, enclose search terms for multiple words in quotation marks. For example:
"Land Rover".

Advertise with us

Recent Posts

Don’t miss the Beaulieu Spring Autojumble – THIS weekend!

KGM Actyon – Brief First Impressions

A world of patterns this May half-term at The British Motor Museum

Skoda Kamiq SE L Edition – Road Test

May 2025 half-term fun at Beaulieu, including New Forest Folklore and Formula 1

Suzuki celebrates 70 years of the Suzulight – the firm’s very first car

Handmade poppy tribute on display at Buckler’s Hard for the 80th anniversary of VE Day

Custom specialist Andy Saunders to unveil his latest creation at the 2025 Custom & American Show at Beaulieu

Contributors

contributors

Our well-respected contributors live and breathe motor cars; aren’t we lucky?

Contributors to the site include talented, highly-respected people (so they tell me) on the hallowed membership list of the Guild of Motoring Writers, and from the similarly well thought-of Western Group of Motoring Writers. In addition there are valued contributions from other knowledgeable and capable motoring writers who have something useful to say about all aspects of driving and running vehicles in the 21st Century. All of our team are passionate about motor cars!


Read about our contributors  ››

Tags

PHEV five door hatchback plug-in hybrid large SUV Electric Hybrid Beaulieu Suzuki crossover Kia SUV National Motor Museum First Impressions 4x4 estate EV MPV luxury SUV road test Seven seater SUV Compact SUV hatchback all-electric saloon The Motor Ombudsman Tyres British Motor Museum Estate car City car Coupé

All Tags ››

Like us on Facebook

Like us on Facebook

Wheels Alive Social

  • E-mail
  • Facebook
  • RSS
  • Twitter

Please share our website

Contact us

We welcome your questions, comments and feedback. Please click here to contact us.

Advertising Opportunities

Please contact us if you would like to discuss advertising opportunities on Wheels Alive.

Copyright © 2025 Kim Henson, Wheels Alive