• New Cars
    • First Impressions
    • Road Tests
  • Classics
    • Classic Profiles
    • Classic Driving Impressions
    • Classics Information
    • Events and Days Out
  • Motoring For Fun
  • News & Views
  • Bookshelf
  • Technical
    • Grumpy Old Mechanic
    • Kim’s Tips
  • Features
    • Visits
    • Track Days
  • Contributors
    • About our contributors
    • Kim Henson
    • Chris Adamson
    • Kieron Fennelly
    • Ant Henson
    • Rachel Henson
    • David Miles
    • Gerald Morgan
    • Dave Moss
    • Dave Randle
    • Robin Roberts
    • Tom Scanlan
    • Glen Smale
    • Jeremy Walton
    • Keith Ward
    • John Price Williams
  • More…
    • About Wheels Alive
    • Tips for using this website
    • Useful Links

Wheels Alive

Old cars, new cars, borrowed cars & blue cars. If it steers it's here!

Old cars, new cars, borrowed cars & blue cars. If it steers it's here!

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.

To find out more, including how to control cookies, see here: Cookie Policy

Bridgestone launches three initiatives at the Paris Motor Show

9th October 2018

New ideas from Bridgestone, aimed at helping motorists…

Claiming to be the world’s number one tyre and rubber company, Bridgestone has set out three solutions which they say will help motorists.

At this year’s Paris Motor Show (which is open until 14th October 2018), the firm has introduced three initiatives new to its portfolio.

Driveguard Run-Flat Technology offered on Bridgestone’s main product lines

Bridgestone says that it was the first tyre manufacturer to introduce ‘run flat’ tyres in the 1980s, and has announced that from November this year it will expand its Driveguard Run-Flat Technology (RFT) to include its main product lines.

Bridgestone advises that the technology allows drivers to continue driving safely for 80 km (about 50 miles) and up to 80 kph (around 50 mph) on a tyre that has suffered from a puncture, air leak(s) or damage. It adds that customers will now be able to experience these safety benefits alongside the performance characteristics of the firm’s Turanza, Blizzak and Weather Control tyre ranges.

Unlike run-flat tyres from other manufacturers, Bridgestone tyres with Driveguard RFT can be fitted on any car equipped with TPMS (Tyre Pressure Monitoring System), and are available for the replacement market.

‘My Speedy’ smartphone app

This is a predictive maintenance solution, employing ‘embedded’ telematics dongle to advise motorists (via their smartphones) regarding actual and potential problems with a vehicle’s key components, including the tyres, brakes, battery, engine oil, as well as default signals. It also provides advice on the best course of action to fix the trouble.

It is said to incorporate a unique predictive capability to anticipate trouble before it occurs…

This concept, initially developed as ‘Bridgestone Connect’ will first be introduced in France under the ‘My speedy’ brand, then expanded to the full network of around 500 stores in France, before being rolled out across Europe.

‘MOBOX’

This is a monthly subscription service covering premium tyres and vehicle services, and including a full warranty plus other premium-related services, including a multi-lingual call centre for customer support. Further services that can be added include summer/winter tyre switching, storage services and selected car maintenance.

The cost of the basic service starts at seven euros per month.

Save Post as PDF

Categories: News & Views Tags: Tyres

Tip: For improved search accuracy, enclose search terms for multiple words in quotation marks. For example:
"Land Rover".

Advertise with us

Recent Posts

Government’s Road Safety Strategy soon to arrive… meanwhile here’s a close look at Cambridgeshire’s most dangerous roads

Introduction to the Wheels-Alive analysis of results from the DVLA/DfT ‘call for evidence’ on classic, kit built and radically altered vehicles, and those converted to electric power.

British Motor Museum shortlised for a Green Spark Award

Enjoy sounds, science and sustainability at The British Motor Museum this half-term, October 2025

Motor Ombudsman study finds that AI would steer nearly one in five drivers when choosing their next car

Toyota’s fascinating history – notably concentrating on the enduringly popular Corona model, which arrived in Britain exactly 60 years ago, on 1st October 1965

Kia Sportage MY26 – First Impressions

‘Never Stop Charging’ – ‘Charge Your Car Day’ 5th October 2025

Contributors

contributors

Our well-respected contributors live and breathe motor cars; aren’t we lucky?

Contributors to the site include talented, highly-respected people (so they tell me) on the hallowed membership list of the Guild of Motoring Writers, and from the similarly well thought-of Western Group of Motoring Writers. In addition there are valued contributions from other knowledgeable and capable motoring writers who have something useful to say about all aspects of driving and running vehicles in the 21st Century. All of our team are passionate about motor cars!


Read about our contributors  ››

Tags

large SUV PHEV five door hatchback Seven seater SUV road test Beaulieu estate Compact SUV SUV hatchback saloon Tyres MPV crossover EV First Impressions luxury SUV Coupé all-electric City car 4x4 British Motor Museum Estate car Hybrid Suzuki plug-in hybrid Electric National Motor Museum The Motor Ombudsman Kia

All Tags ››

Like us on Facebook

Like us on Facebook

Wheels Alive Social

  • E-mail
  • Facebook
  • RSS
  • Twitter

Please share our website

Contact us

We welcome your questions, comments and feedback. Please click here to contact us.

Advertising Opportunities

Please contact us if you would like to discuss advertising opportunities on Wheels Alive.

Copyright © 2025 Kim Henson, Wheels Alive